Urban Street Development | ABOUT US


Urban Street Development

Urban Street Development specializes in the design, development, construction, property management, real estate acquisition, programming, concept development, leasing and sales for a variety of businesses, properties and neighborhood revitalization projects.

Led by the dynamic team of South Florida construction and real estate developer Alan Hooper and South Florida restaurateur and entrepreneur Tim Petrillo, Urban Street has designed, developed, constructed, managed, leased and sold a multitude of successful projects over the years. Together, they have successfully carved out a niche within the development of urban neighborhoods. The pair has built a “re-development” business in Urban Street that focuses on revitalization in areas within a variety of markets that possess the potential for growth and renewed lifestyle. The duo brings the same energy and success to all of Urban Street’s endeavors.

College Town Development

There are few developers that self perform all aspects of development, real estate acquisition, leasing and sales, property management, project development and design/build construction.  And there are even fewer who understand the back-of-house and operational programming that goes into food and beverage and retail and how those operations will interact with “above shop” housing.

Because of Hooper and Petrillo’s vast background and unique understanding of how the finished product would live and breathe, Urban Street Development was selected to design, build and manage the FSU College Town project in Tallahassee, FL. With its official completion date scheduled for spring 2014, the 156,000 square foot entertainment and student housing project overlooking Doak Campbell Stadium has already has already inspired several nearby land acquisitions by other student housing developers.

Once completed in the spring of 2014, FSU College Town will feature an array of stores and restaurants. Students living in the College Town District will be able to eat, drink, listen to great music, and shop all within a few steps of where they live and go to school. It is projects like these, which improve the local experience, that drive Hooper, Petrillo and the Urban Street team.


The Founders

Alan Hooper and Tim Petrillo are undoubtedly a force to be reckoned with in the real estate/construction and development industry. In 1996, the duo breathed life into a sleepy neighborhood in Downtown Fort Lauderdale on SW 2nd Street and was instrumental in creating an entertainment district known as Himmarshee Street. Starting with Himmarshee Bar & Grille, and continuing with Tarpon Bend Food & Tackle and then the New River Trading Post, the duo’s vision inspired and was embraced by the local community. Soon others followed, and today Himmarshee Street is the entertainment district in Downtown Fort Lauderdale for young professionals.

In 1999, the pair recognized the demand for downtown lofts before there was any being built in South Florida.  They understood the concept and in order to be authentic, they needed to be located close to downtown, but also required an edgy, industrial feel. They acquired 4 acres of blighted land within an old warehouse district of downtown Fort Lauderdale that had been for sale since 1978. The project fit perfectly in its location and was well received by young professionals and empty nesters alike. By 2006, they had built and sold the Avenue Lofts, Foundry Lofts and Mill Lofts and with that created a new neighborhood called FAT Village.

In addition to co-founding Urban Street Development, Hooper is founder of Hooper Construction, Hooper Realty and Hooper Management, and is a partner in The Restaurant People—South Florida’s premier dining, -which he co-founded with Petrillo. Under the pair’s leadership and direction, The Restaurant People owns and operates some of the hottest restaurants and nightlife venues in downtown Fort Lauderdale, including YOLO, O Lounge, S3, Tarpon Bend and Vibe Las Olas.

Over the years, Hooper and Petrillo have built a dynamic partnership due in large part to their shared entrepreneurial spirits and innate foresight in to community rejuvenation and redevelopment. Each has a creative and pragmatic train of thought which they apply to the different companies develop, which allows them to deliver a complete product that not only meets the budget but that is attractive to the end user, thus helping to mitigate the risk in a risky business.